Building a brand strategy: Essentials for long-term success


16 Jun 2023

Branding strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. One important element of a comprehensive branding strategy targeted to consumers is television advertising. Although it may not be right for every business, TV is the most powerful media available to advertisers and it has the potential to dramatically impact a communications campaign’s success.

Why You Need A Brand Strategy

We live in a world that is driven by perception and brands represent customers’ opinion of a company’s credibility, products, reputation and customer experience. A brand strategy is essential because it provides clarity about the competitive landscape, market position and customer expectations. This information is critical to develop effective marketing strategies and to fine-tune marketing messages to maximize your competitiveness and build strong brands. Branding significantly enhances the brand’s market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness and inspiring employees.

Define your brand and its objective

Your brand’s objective is simply its purpose. Knowing why your brand exists, what purpose it has in the world and what it stands for is what defines it from the very start.

When you want to define your brand, you’ll need to ask yourself some questions:

  • What problem does my brand solve?
  • Who is my ideal customer?
  • Who is my competition?
  • What does my brand make my customers feel?
  • Why do my customers trust me?
  • What is the story behind why my brand was created?
  • If my brand was a person, what would their personality be like?

Once you answer these questions, you can begin to choose things like logo colors and font, your motto or tagline and other marketing elements to communicate your brand’s overall story.

How We Can Help

Crantia Technologies is the Best Web Design Company in Kerala serving a variety of clients with its industry-leading web solutions. Our team is a curious mix of developers, designers, digital marketing experts and path breakers who can digitize your dreams .We provide highly scalable business solutions to our clients with innovative approaches and advanced branding methodologies. We assist our clients with our wide array of solutions and services customized for a range of key verticals & horizontals in a very cost effective manner. We are specialized in Custom Web Design, Web Development, and Digital Marketing and branding, beyond that, we’re experts in Mobile Application development, Responsive Web Design.

Our Approach

We develop brand strategies that clearly identify short-term and long-term goals, communication channels and impact on brand equity. The brand message is refined to make sure it is aligned with the mission and values of the brand. A clear brand message is a key to bridge the gap between brand strategy and brand messaging.

  • We start by learning about you, what makes your business unique, your strengths and weaknesses, competition, target audience, and opportunities.
  • We perform a comprehensive review of your marketing communications to evaluate your existing brand identity.
  • We review the brand’s value proposition as well as positioning.
  • We identify and define attributes that set your brand apart from competitors and how to leverage these attributes to gain a sustainable competitive advantage.
  • We use our keen understanding of digital, social and mobile marketing as well as traditional marketing to develop a brand message that is consistent and coherent with the overall brand strategy.
  • We review visual identity elements such as logos, taglines, and colors to make sure they align with your business objectives.
  • We then develop a comprehensive branding strategy and a new brand identity incorporating changes identified by the brand audit and discovery sessions.
  • We make sure that marketing strategy is aligned with the branding strategy.
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