Ecommerce SEO: How Can Online Stores Increase Organic Traffic?

Ecommerce

14 Nov 2023

E-commerce sites have a lot to gain from search engine optimization. Many e-commerce websites are built with little to no thought given to search engines, even those having the highest returns on investment of any ecommerce website development in Kerala.

Instead, many businesses rely on paid advertisements and social media, both of which have benefits but require ongoing maintenance and funding. Companies lose billions of dollars annually due to advertising costs, and the trend is expected to continue.

On the other hand, search engine optimization (SEO) requires more work upfront but results in more passive income in the long run.

On-Page SEO Strategy

Regarding e-commerce platforms, on-page SEO is all about strategically placing keywords. This technique helps Google better understand the content of your page.

When done correctly, on-page SEO can boost your site’s visibility in multiple areas of the SERP.

Among the many aspects of search engine results, page rankings are:

Ecommerce keyword research

Ecommerce search engine optimization (SEO) campaigns should begin with thorough keyword research.

Either of the following will occur if you botch this step:

  • You will only reach page one if you try to rank for competitive keywords.
  • You’ll get high placements for search terms that don’t bring in visitors or convert them into buyers.

Ecommerce keyword research is crucial because it helps you focus on simple phrases to rank for, receive a reasonable amount of monthly searches, and have high conversion rates.

But there’s more to keyword selection than just looking at ranking difficulty and search volume. You can find keyword difficulty (KD), search volume, and buyer intent with the help of the following four methods when conducting ecommerce keyword research:

1. You need to check if you are using appropriate keywords.

You probably will only have keyword data for the phrases you chose if you use a tool like Ahrefs. To know which keywords to use, you must look at keyword difficulty, search volume, and buyer intent.

You can use Google’s Keyword Planner to estimate search volume and CPC, which are helpful in gauging consumer interest. On the other hand, it does not provide you with information about the KD or the spread of your keywords.

2. Do your keyword research at Amazon.com.

Considering that most people who search on Amazon have the express intention of making a purchase, the store is a veritable treasure trove of high buyer intent keywords.

Start typing your seed keyword into Amazon’s search bar to uncover related terms. As a result, Amazon will offer autofill suggestions. These are potential search terms; compile them into a Google doc.

3. Investigate the keywords used by your competitors.

Searching the websites of those who currently outrank you in the SERPs can inspire new keywords for your own. Start by searching Google with your target keyword, then select a competitor whose category and product pages you’d like to emulate.

Use a different keyword than your competitors because they rank higher than you do without considering other factors, such as domain authority.

4. Make use of Ahrefs to help you explore possible keyword niches.

Regarding search engine optimization (SEO), Ahrefs is without a peer. It has a wide variety of applications, including keyword investigation, analysis of the competition, and link construction.

Its user-friendly interface allows you to view comprehensive reports of your site’s and competitors’ keyword rankings, revealing strengths and weaknesses and opportunities for improvement.

Conclusion

The likes of social media, paid advertisements, and email marketing is just a few of the many options for attracting visitors. The only type of traffic that meets all of these criteria is search engine traffic because it is consistent, cost-free, self-sufficient, and simple to acquire.

Understanding the ins and outs of an ecommerce SEO company in Kerala can completely revamp your company if you want your site to attract many targeted visitors.

It only takes an SEO campaign to see a dramatic increase in revenue. What’s even better? The time required to accomplish this is only a short time. If you follow this map and instructions, you’ll arrive there quickly.

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