Latest tips for designing WordPress Websites in 2022

The Web designing process has far more things to cover than just the visual appearance of a website. There are several other things including, ease of use, content quality, navigation, and branding should be considered while designing a website for your brand. If you give equal importance to the above-said factors, you will get a website that is equally good to see and use. Latter is important as the usability of your website is what makes someone visit it more often.

WordPress is the most common place to create a website. But, wrong practices in the process can get you into a ruckus. Many small business owners tend to make the web design process lightly by choosing a random theme. That’s where everything starts shattering.

This blog aims to save you from a huge mistake that can ruin your brand identity. Also, following these will help you own a visually aesthetic yet functional website. Do keep in mind that top web development companies use these tricks to produce websites that works beautifully. Let’s get right into it.

Invest in a premium theme

As a top web design company in Trivandrum with the experience of building over 200 websites, we assure you that a free theme will cause problems in the coming days. We know that it is tempting to just download a free theme from a random website. But this will cause problems in the usability of your beloved website, ultimately leading you to waste time in rebuilding the whole thing from scratch.

On the other hand, a premium theme offers exemplary code structure and multi-platform support that will help any business, big or small. The small amount of money you spend initially will help you save a lot in the coming days of your website.

Keep brand elements in mind

Your website should talk about your brand. From the font you use, color patterns you use to even the message you’re trying to convey, your website should possess all the “brand elements” and it should speak your brand’s language. Use these elements wisely to build a strong online presence.

Here’s an example of a restaurant website design that we did for one of our clients. We have used the logo and related brand elements to showcase what exactly is the brand and its whereabouts.

Use plugins wisely

The theme you select will usually come with a host of basic features that a website might need. If the one you choose is lacking a feature that you think is important for your website, you can add it as a plugin. Plugins are of various types. Contact forms, live chat support, newsletters, etc are the most commonly seen ones in the web designing business.

Always keep in mind that the over usage of plugins will slow down your website. Worst, it can even cause a security issue to your website. Try to select the ones with good reviews. More than the functionality the plugins are reviewed based on how secure they are.

Upload media the right way

We have already mentioned that the over usage of plugins will eventually slow down your website. Just like this, the unoptimized files, that is, the images, videos, animations, etc that you add to your website will affect the loading times. While they add points to the aesthetic side of things, it should not force a visitor to feel bad.

Solution for this?

Just resize your images and videos to the recommended size and feel the magic happening. Speeding up your website will be good for visitors as well as search engines.

Make it easy to find content

Robust websites are designed to provide a smooth experience for visitors. A large part of the whole web design is to make it easy for visitors to find the content they need. By making sure the menus are simple to get around, you achieve easy content reach and better navigation through your website.

You have to keep in mind not to bury important content somewhere that a visitor could miss out easily.

Being one of the best web design companies in Trivandrum, we give paramount importance to the content placement and navigation inside a WordPress website.

Here’s a photographic website design that we did a while back.

Add SSL Certificate

Times are changing. There was a time when the SSL certificate was only necessary for sites dealing with sensitive information. But now, it is mandatory to take up SSL certificate for every website that is available over the internet. Google has started flagging websites which does not have an SSL certificate. If your website does not have an SSL certificate, search engines, especially Google, will stop the website from loading.

You don’t want this to happen to your website. Better safe than sorry.

Be unique in your own way

Whether you pick a free or premium theme, the existence of a website with the same design is possible. So, designing a WordPress website that will make you stand out from the rest is important. As a company that enjoys a top position in the list of best web design companies in Trivandrum, we are experts in building WordPress websites that will provide value to your company.

For example, here’s a B2B web design that we did on WordPress.

You should also update your website at correct intervals with the latest design trends in order to stand out from the crowd.

To conclude, designing a website in WordPress may sound easy. But there are many things that go behind the process to create a unique WordPress website that is aesthetically pleasing and functional at the same time. Especially, a top web design company in Trivandrum like us will go a mile more to perfect the whole process.

Hope you have enjoyed reading these comprehensive WordPress design tips.

We know for sure that this will help you in the future. Please do share this blog with someone who needs to read this or just someone who is interested in the web design business.